LUCAS MULLERStudio
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Product Commercial · Spec

NOVAIR

A running shoe with no runner in it. No athlete, no finish line, no voiceover telling you to push harder — the colour does that work instead.

Format Brand & Product Commercial
Brand NOVAIR — invented for this piece
Role Director · Design · Editor
Type Spec work — self-initiated
NOVAIR running shoe suspended in a burst of blue, pink and orange powder, beside the line Unleash Your Energy
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01 · The Product

One shoe, locked before anything moved

Top-down view of the NOVAIR running shoe — teal and magenta knit upper, orange laces, printed tongue label
Side profile of the NOVAIR running shoe on a plain grey ground, showing the full colourway and midsole stack
02 · The Key Art

Pigment instead of a pep talk

NOVAIR campaign key art — the shoe mid-air in a burst of coloured powder under the line Unleash Your Energy
NOVAIR poster — the shoe angled across a blue ground with colour trails behind it, headline top left
NOVAIR poster — the shoe on a blue ground beneath a centred wordmark, light ribbons wrapping the sole
NOVAIR poster — the shoe low on a blue ground with the wordmark set top right and colour streaks trailing left
NOVAIR poster — the shoe on deep navy, threaded through curling ribbons of teal and magenta light
NOVAIR poster — the shoe on deep navy inside a wide swirl of coloured light, wordmark large above
03 · The Social Cuts

The same shoe, in the formats it would actually run in

Synthetic advertising creative — not genuine customer or creator content. None of it has run commercially.

See the full paid social & AI UGC set →

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