Windbreaker
A windbreaker tested against the one thing it's actually built for: wind. The product film starts from weather, not from the product.
The environment came before the jacket did
Before any product shot, I built the location: Albert Park Lake in Melbourne, mid winter storm — palm trees bent sideways, rain cutting across an empty path, a skyline barely visible through the weather. A windbreaker only proves itself in conditions that would ruin anything else. Starting from the storm gives the product an actual reason to be in frame, instead of just floating in front of one.
Shot clean before it ever touched the storm
Color-blocked, reflective piping, built for visibility in exactly the conditions the location called for. Every panel accounted for at the flat-lay stage, before a single frame of motion was generated.
Wind as the actual special effect
The final promo, plus the three selects it was cut from.
