From the first idea
to the final frame.
Images, films and social creative built around your product and your brief. I can develop the creative direction or produce within a concept your team has already approved.
Choose a starting point
Start with a single image or film, or build a connected set. Each service below includes examples, scope and relevant work.
Ecommerce & Product Images
Consistent product imagery for ecommerce, catalogues, launches, and ongoing brand content.
Campaign & Brand Images
Distinctive visual worlds and image sets for campaigns, launches, collections, and brand moments.
Video Ads & Product Films
Focused video creative for products, campaigns, launches, and social channels.
Paid-Social & AI UGC-Style Creative
Platform-ready image and video creative designed for paid-social placements and organic testing.
Campaign Concept & Creative Direction
Research, story, visual direction, messaging, and creative guidance when the idea still needs to be found. It can stand alone or lead into any of the four above.
Already have the direction?
I can take ownership of a defined image, video, paid-social, ecommerce, or adaptation workstream while working inside your approved creative direction.
Discuss production support →
Show the product clearly. Keep the brand world consistent.
I create coherent product-image sets for ecommerce, catalogues, launches, and ongoing content. The scope can begin with a focused need or extend across a product line, depending on the brief.
This can include- Hero and product-page images.
- Multiple angles and detail views.
- Still-life compositions.
- Lifestyle and contextual product scenes.
- Consistent collection or product-range sets.
- Images adapted for ecommerce, social media, or campaign use.
The production approach can be generative or hybrid. Product references, required accuracy, final use, and quality-control expectations are agreed before production.
Working options: I can establish the visual direction from your brand, product, and objective, or produce the imagery within an existing direction supplied by your team or agency.
Build an image world around the story you want to tell.
I develop campaign and brand imagery for launches, collections, products, seasonal moments, and creative refreshes. The work can be one focused visual need or a connected image system across several channels.
This can include- Campaign key visuals.
- Launch and promotional imagery.
- Fashion, lifestyle, beauty, and product-led image sets.
- Editorial or storytelling-led brand images.
- Social and channel adaptations.
- A campaign concept and visual direction when these do not yet exist.
Working options: Bring an early objective and I can develop the campaign route, or bring an approved visual direction and I can focus on production and delivery.
Turn one clear idea into focused video creative.
I create short-form video advertisements, product films, launch videos, and social assets. Each project is shaped around the product, message, intended channel, and the role the video needs to play.
This can include- Short-form video advertisements.
- Product and launch films.
- Brand and campaign moments.
- Vertical social video.
- Scripts, storyboards, voice, sound, editing, and channel adaptations when required.
- Production within an existing script, storyboard, or campaign direction.
This service covers the creative itself. It does not include media buying, campaign setup, targeting, tracking, or advertising-account management.
Working options: I can develop the idea and direction, or produce a defined video within your existing brief.
Create social advertising assets that feel native to the channel and coherent with the brand.
I create image and video assets intended for paid-social placements and creative testing. The emphasis is on clear hooks, platform-aware formats, and a consistent brand point of view.
This can include- Static and motion advertising creative.
- Vertical videos for social placements.
- Hooks, scripts, storyboards, and creative variations.
- Product demonstrations and benefit-led concepts.
- AI-generated UGC-style or synthetic creator-style advertising.
- Adaptations for Meta, Instagram, TikTok, YouTube, and other agreed destinations.
AI-generated UGC-style work is synthetic advertising creative, not genuine customer or creator content. Current portfolio advertisements are speculative examples and do not carry performance claims.
This service covers creative development and production. It does not include media buying or advertising campaign management.
From brief to campaign world.
I research the context, define the campaign story, and build a visual direction that can guide every image, film, and channel. The direction can stand alone or continue into production.
This can include- Brief clarification and discovery.
- Brand, audience, category, and competitor research.
- Reference and inspiration research.
- Campaign story and central creative idea.
- Visual-world development.
- Treatment, mood, product treatment, movement, sound, and format principles.
- Campaign messaging and copy when required by the direction.
- Creative guidance through production and final delivery.
The outcome is an approved direction that gives every final asset the same story, logic, and visual point of view.
How I work
Six stages from the first conversation to the final file. One person carries the work the whole way through.
The direction is agreed before production starts — that is what keeps a project from becoming a pile of nice-looking shots.
See how the work comes together.
Each service above shows a piece of the output. The Work page shows complete projects end to end.
Tell me what you need.
Share what you are creating, where it will be used, and when you need it. I will review the brief and come back with the right scope, process, and individual quote.
Prefer email? Write to hello@lucasmullerstudio.com.