Where strategy meets story

I develop visual ideas and produce them with AI — images and films for fashion, products and social media. The route here runs through marketing studies in Buenos Aires, five years managing operations in Australia, and writing a novel.

I published the book independently and ran its launch myself. Writing it taught me story. Launching it taught me audience — that a story nobody finds isn't finished yet. I haven't separated the two since.

The operations years are what give my creative work its structure: B2B sales and logistics in Argentina, five years leading operations management in Australia, and my current role as Academic Specialist at IAU in Barcelona. Managing comms and operations for over 1,000 international students a year is where I build AI-assisted workflows for institutional messaging, standardize team processes, and turn complex data into clear, actionable communication.

To bring all of this together under modern technology, I'm currently finishing my Master's in Marketing Automation & AI Strategy at Nuclio Digital School here in Barcelona. For the capstone, I worked in a team to develop KROMA — a speculative fashion concept with a verbal identity, copy system, AI-generated campaign assets, video ads with ElevenLabs voiceovers and a Shopify prototype. It is academic work: no clothing was manufactured and no certifications were obtained.

Story, creative direction and AI production — carried through by the same person.

Based in Barcelona, working natively in Spanish and professionally in English. Open to creative roles in a team and to selected projects.