LUCAS MULLERStudio
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← All work Fashion & Product Imagery

A point of view.
In every image.

Image systems for fashion, beauty and lifestyle brands — campaign, lookbook, lifestyle and still life, produced generatively or as a hybrid and art-directed like a shoot.

Campaign visual with three looks against a concrete wall Full-length lookbook image of a model in colored trousers Lookbook frame of a single garment

Campaign & Lookbook

Launch, season & collection
Editorial lifestyle image of a model on location Second editorial lifestyle frame Third editorial lifestyle frame

Lifestyle & Editorial

Product in context
Close detail of garment fabric and stitching Second fabric and finish detail Garment shot as still life

Product & Still Life

Clean product & detail
Launch, season & collection

Campaign & Lookbook

The hero visuals a campaign is built around, and the full range shot to the same direction — so a collection reads as one thing rather than a set of unrelated photographs.

KROMA brand banner with logo and tagline
KROMA campaign image — three models against concrete, tagline 'Yes, I'm here.'
Lost Wave jacket — cobalt and yellow
Benevol overshirt — purple
Melel knit — electric blue intarsia turtleneck
Elima trousers — lime green
Freesec trousers — terracotta orange
Navyrest trousers — blue jogger
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Product in context

Lifestyle & Editorial

Product worn and used, in a world that says something about the brand. Story-led images for social, editorial placements and brand pages.

KROMA editorial — set one, frame 1
KROMA editorial — set one, frame 2
KROMA editorial — set one, frame 3
KROMA editorial — set one, frame 4
KROMA editorial — set one, frame 5
KROMA editorial — set one, frame 6
KROMA editorial — set one, frame 7
KROMA editorial — set one, frame 8
KROMA editorial — set two, frame 1
KROMA editorial — set two, frame 2
KROMA editorial — set three, frame 1
KROMA editorial — set three, frame 2
KROMA editorial — set three, frame 3
KROMA editorial — set three, frame 4
KROMA editorial — set three, frame 5
KROMA editorial — set four, frame 1
KROMA editorial — set four, frame 2
KROMA editorial — set four, frame 3
KROMA editorial — set four, frame 4
KROMA editorial — set four, frame 5
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Clean product & detail

Product & Still Life

The product on its own — composed still life, fabric and finish close-ups, and consistent angles for anywhere the product needs to be shown plainly.

Melel knit, still life on concrete against rusted steel
Freesec trousers, still life on concrete against rusted steel
KROMA garment still life on industrial surface
KROMA angle sheet — consistent garment views
KROMA angle sheet — consistent garment views
KROMA angle sheet — consistent garment views
KROMA — nine generated angles of a single garment
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More work, other formats.

Every category sits on its own page — film, commercial, paid social, imagery and ecommerce.

All work →