← All work
Product Commercial · Spec
VESPRE
A body oil ad that trusts a window, a linen cloth, and one bottle to do all the talking.
Format
Brand & Product Commercial
Product
No. 4 · Fig & Vetiver Body Oil
Role
Director · Editor
Type
Spec work — self-initiated
01 · The Direction
Quiet enough that the light does the selling
No set beyond a stone ledge, a fold of linen, and a dried vine — natural window light doing the work a lighting rig usually would. The kind of restraint that only works if the product can actually hold the frame on its own. VESPRE's amber glass and matte label were built to.
02 · The Film